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Case study

Bidz Takeaways

One menu for the website, the phone and the shop TV

Bidz Takeaways had a Google Business listing and nothing of its own. Now one menu, kept up to date by the shop, feeds the website and the TV board on the shop wall.

Takeaway · Ahipara, Far North · Built for Bidz Takeaways

The Bidz Takeaways home page, with the shop’s phone number and a photo of the blue store in Ahipara.

The problem

A good takeaway that was hard to find online

Bidz had only a Google Business listing and no site of its own, so the menu, prices and hours customers wanted were hard to find.

  • No website of its own. The Google listing was the only place to look.
  • The menu, prices and hours customers asked about were hard to find online.
  • Other sites listed the shop with no link back to it, and some showed their own copy of the menu.
  • The menu in the shop and the menu online had no shared source, so a price change meant updating more than one place.

What we put in place

One menu, three places it shows up

Everything runs from a single menu that staff look after themselves.

  • Website.

    Customers on a phone get the shop, the hours and how to order.

  • Full menu page.

    Every item and price, grouped by section, with sold-out items greyed out instead of hidden.

  • Shop TV board.

    The same menu on the TV in the shop. It fits the whole takeaway menu on one screen and updates itself without anyone touching it.

  • Simple admin.

    Staff update prices and hours from a phone behind the counter.

  • "Open now" hours.

    The site shows whether the shop is open now and when it next opens, worked out from the hours staff enter.

  • Dairy side.

    The dairy side of the shop (ice cream, bait and tackle, ice, everyday groceries) has its own page. The TV sticks to takeaways.

  • Local search basics.

    The site gives search engines the shop's name, address, phone, hours and menu in a form they can read.

  • Listing clean-up list.

    A checked list of where Bidz appears online and what needs correcting or linking back.

How it fits together

  1. One menu, kept in one place.

    Prices, items and hours live in one menu. The website, the menu page and the TV board all read from it, so there's nothing to copy across.

  2. The shop stays in charge.

    Staff make changes in a simple admin. A change doesn't need a developer or a rebuild of the site.

  3. A screen in the shop as well as on phones.

    The physical side is a TV in the shop, its own browser running the board full-screen. It checks for menu changes on its own and keeps the last good menu showing if the connection drops.

What changed

What's different now

Not a pile of new tools. It's a simpler way of keeping customers up to date.

  • Bidz has its own place online.

    The menu, prices and hours are on the shop's own site, not only a Google listing.

  • One change, everywhere at once.

    A price change shows on phones and the shop TV together.

  • Staff own the menu.

    Prices and hours are updated in a simple admin by the people who run the shop.

  • The TV takes care of itself.

    The board picks up menu changes without anyone touching it.

  • Ordering stays as it was.

    Phone and walk-up, by choice. The site helps people find the number and the shop, not a cart.

  • Easier to find locally.

    The basics are in place so search engines can show the right name, address, phone and hours.

Still evolving

Bidz is still taking shape alongside the shop. Next up is working through the listing clean-up list with the owner, so the other sites that mention Bidz point back to its own site and match its details. Some admin details are also still being settled, such as whether marking an item sold out should be the first thing staff see when they log in.

Got information customers can't find?

If your menu, prices or hours live in too many places, or nowhere, we can set up one source that keeps your site and your shop up to date.

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